Latest Online Marketing Trends for The Roaring 20s
In a world that is ever-changing, the only constant thing is change itself. Marketing has been around for as long as humanity as existed. As businesses rise and fall, this certain field of study persists as a powerful influence in the world. When used right, it can create opportunities for more success. Otherwise, it can just be used against you.
It is not a surprise that even in the current decade, SEO or search engine optimization is still a highly valued strategy. However, it is also constantly changing, and as a modern marketer, it can keep you on your toes. It is important to be aware of the changes that are happening in the world of SEO, as it can be a potential advantage to your website.
With that being said, it is also important to note that these trends can change over time. There were a lot of predictions that did not happen. Some were even still shocked by the changes that could happen in just a few months. Being updated with all of these will give you an advantage over your competitors but you also need to be wary. Some pieces of information may not be as helpful as you think.
The Rise of New Ways to Search
There was a time when we just used words to search for anything that we need to know online. After all, that was what the search bar was used for, right? All you need are just keywords, and you will be able to read about everything that you want. With this kind of knowledge, this has been where SEO has been revolving for many years.
However, there are now new ways of doing it like voice and image search. Voice uses software that can recognize speech patterns. Take an example search such as WeightLossCoach.org, depending upon the exact phrase entered you will find the company you are looking for. This goes for brands and keyword terms such as Weight Loss Coaching in general. Gadgets like Google Home have this, and it has been a choice for many homeowners all around the world. Image search, on the other hand, has already been a part of Chrome and other search engines for a long time. However, it was only in recent times when it was refined for better results.
As a website or SEO manager, your website must be optimized for these kinds of searches. Sure, using words is still the more popular way of dealing with search engines. However, more people are seeing the advantage of these wordless methods. It is so much faster to say or take a picture of something than to type it.
Little Pieces of Information
Another trend that has been emerging is the advent of the snippet or preview. These small pieces of information can usually be found on top of any website. It can be considered as the summary of the entire page. This is one way of optimizing your site for voice and even image search.
As you may be aware, it is easier for humans to understand the information in little chunks. You don’t want to overwhelm your audience with a lot as it can end up driving them away. Using these little snippets not only leads them to the entire site, but it can also already give them the answers that they need. Google and other search engines like it when the dissemination of information is easier.
Also, using infographics has become a trendy way of explaining complex ideas. It is a combination of simple words, attractive colors, and clip arts which makes it easier for people to understand. It might take time to make one, but it is so worth it especially if you want to get a point across without using a lot of words. Images register far easier in the brain of most people and it can be improved by adding audio.
The Video Format
Another way that people like to consume the content that they want is through video. With video sharing sites like YouTube still being used until today, it is no wonder that people also like this kind of content. This still pertains to the idea that most of us are audio and visual learners and that it is easier to access than other mediums.
This is also the reason why it must easily translate to video format. However, this would only be the case if you are going to use this kind of strategy. It may not be for everyone, but it has been proven to be effective. Also, a lot of internet users would deem a website or company to be legal if they have an official YouTube page. Google thinks in the same way.
Also, most search results these days would show a thumbnail of a video if it is applicable. If you are going to make a video, it must be short yet concise. You may also provide captions. The more languages that you can add, the better it will be even though Google has its automatic translator.
Knowing Your Viewers and Customers Even More
Being aware of what your viewers want is one of the keys to success in the business. Remember, it is not just the search engine that you are trying to please by playing with their algorithms. You also need to think about your customers.
Asking for recommendations from your viewers is not inherently new. However, it has proven to make a comeback time and time again. Their general opinion should weight the discussion of the content that you want to share with them. The way to show it also matters as well because their preferences can be used to your advantage.
Using a simple survey helps in doing this kind of strategy. It can be a question of whether they were satisfied with what they have read or seen from your content. Putting a sort of recommendation box has its risks like trolls spamming your site. However, this can work if you know how to filter all the bad faith criticism thrown in. You can also use analytic apps to see a pattern or trend with all of your results. This can lead you to potentially change or alter something with your strategies.