Three Things You Need to Know in Beginner SEO
Search engine optimization has dominated the world of marketing for the past decade. It has been around ever seen the introduction of those said engines. However, it wasn’t until the modern era when its powers were fully harnessed. As we use the internet, we might not be able to notice it if we were just simply users. After all, almost every single person on earth has used the internet in some form or the other. However, what makes this concept so popular is its application in our modern lives.
Before all of that, let us briefly discuss what a search engine is. If the whole internet is the world, search engines are your gateway to navigating them. If you know the website or address, then you can certainly visit it through them. There have been a lot of iterations of this piece of software. However, the mainstream population is only aware of one: Google. There were Bing and Yahoo but they have fallen by the wayside. According to a lot of sources, more than 90% of the world’s web search activities use Google.
Since then, there have been some developments in the world of marketing and advertising. Specifically, the way that you can harness all of these web search activities into profit. This is where search engine optimization comes in. It is the use of data that can let you be at the top of the search results all the time, every time. As long as the search is relevant to your business, you should be near the top of it all.
How can you achieve this? You might ask. Well, three important aspects can help you climb to the top. These are technical knowledge, quality content, and backlinks. Others are certainly relevant, but not as much as these three. Let us discuss some of them in detail.
As you may know, you cannot create an SEO campaign or internet marketing strategy without a website. Without this, it can be very difficult to get through the other ways to improve your rankings. A social media page can be helpful, but it is not the same as having your website. Besides, it is not that hard to make one and own your domain. As long as you have skills in creating a website and money to buy a domain name, then you can start developing the site of your dreams.
However, there is one thing that could be very challenging in this whole activity: making a good website. One of the factors that can make or break a certain site is how “usable” it is to the people. It should be optimized in a way that is both friendly to the mobile and PC/desktop users. Also, it should load fast enough so that the users will not lose interest immediately. If there is one thing that angers internet people, it is a slow website with fast internet. You can lose potential customers with that one. Lastly, it should also look professional. There should be little to no glitches and it is easily understood by the general populace.
This is the entire bulk of this process and the website as well. Having good quality content is important because this is the reason why people would go back to your website. As long as they get something from it, they wouldn’t mind accessing your internet address again and again. It can come from good products and services. The content of your website does matter a lot though since this is going to be the backbone of the entire thing. Without high-quality content, you wouldn’t even have a website in the first place.
Content is also very important because this showcases what your website is all about. Once people read through your posts and articles, they would form an opinion about your brand. If they see something that would retain in their memories, this would help you. As long as it is a positive interaction, people would remember you for the better. Updating the content now and then would also make this one more trustworthy for your intended audience. They wouldn’t want to read anything that doesn’t pertain to their present situation. Remember, people, go to search engines to look for answers.
On the other hand, this one aspect is mainly for the developers of the search engine. You see, these people are the ones who will decide whether your website caters to their algorithms. Backlinks are the determinants of whether your website is trustworthy enough for the search engine. In simpler terms, when other websites cite your website in their content, that is a good thing for the engine. The more links leading back to your home site, the better your ranking will be.
Increasing the number of links back to your site can be rather complicated. This should start with your organic content. As long as other people find it useful, updated and necessary for themselves, they can use your address for the links. On the other hand, you can also use other addresses for the links in your content. In that way, they can also discover your content depending on the context of the situation.
It should not be from just an unknown person or institution either. The more trustworthy the source of the link will be, the better it is for you. Search engines like Google would rank a website higher on the search pages if the links leading to it are also from credible sources. Looking for these sources is a challenge, but it will be worth it.
There are many other nuances in the world of search engine optimization. Also, it is ever-changing, which means that you need to work hard on keeping yourself informed. You can always join an online course about it just make sure that they are also updated with the times. On the other hand, you can study it yourself but you need to sacrifice ample time for learning and mastery. It will take a lot of that, but it will be worth it since all of that knowledge is now yours.