New Trends for SEO Marketing in 2020

New Trends for SEO Marketing in 2020

The new decade is finally here, and it looks like it’s going to be an interesting one. There have been a lot of recent developments that would be an inevitable part of our history books. Hopefully, we are still going to continue the path of this relatively peaceful time for the world. Marketing does not wait for no one, and it has changed a lot in recent years. With the introduction of search engine optimization, it has altered the landscape of marketing forever.

You all know what search engine optimization is, as you are reading this article already. For the uninitiated, it is a marketing concept or strategy that focuses on creating an online presence for a certain website. For companies and businesses, this can be considered as an advertising campaign, and there are a lot of ways that you can apply this. However, the entire process is mainly to control the results of search pages so that yours would be near the top.

It has gone through a lot of alterations over the past years, and it will continue to change as long as the internet exists. Search engines like Google have been refining their algorithms by the day, and trends can last for as long as they want to. As a marketer of today, it is important that you are already knowledgeable of these in advance so that you might be able to prepare. Remember that strategies tend to last for a long time, and it is better to start earlier than ever. To welcome you into this decade, here are some of the newest trends for SEO this 2020.

The New Trends You Should Look Out For

  1. Visual Search

In the previous decade, there has been a surge in the number of people who own a smartphone. This is even truer with the younger generation, as most of them can have one while they are just 10 years old. Give or take a few years, and they can create social media accounts for themselves.

One of the main appeals of a smartphone is the camera, as the current era of humans is also known as the selfie generation. Taking pictures was once a luxury activity that you can only do for yourself with a rather bulky camera. Now, you can have a phone that can rival the power of those old-timer cameras and can even exceed that. You can even use more apps to edit the picture as well.

With more and more people using this function, Google has implemented a way for it to become a search function. In this case, instead of using words, you will just have to take a picture of it. You can then upload the photo, and Google is going to cross-examine it with other pictures related to a certain image. It wasn’t as good before, but now it can identify more than a billion objects and even people’s faces.

This is why it is very important to have relevant images on your website. It should also be relevant to your content as well. Google wants more people to stay on their websites for as long as possible, and they need to show consistency to the content that they are trying to market.

2. Voice Search

Another emerging way that people are using for search these days is voice search. You might have noticed that virtual assistants and gadgets like Google Home and Amazon Alexa have become popular. This is because of their easy to use systems as well as a great way to manage a home. What sets them apart though is the voice recognition software.

People have varying ways of speaking depending on their language, culture and even biological factors. This is why these gadgets were programmed in a way that they can understand and in turn be understood by a lot of people. As a website, you need to be on top of this kind of strategy.

You would need to optimize your website that it can be supported by a voice search. There should also be a snippet or a banner of sorts which has all the relevant keywords that would lead to your website. This is going to be read by the search engine, and the best ones would be given to the users. As some of these gadgets do not have a visual interface, you need to rely on these small but meaningful pieces of information to lead the user back to your website.

3. Video Marketing

With the arrival of YouTube back in the middle of the 2000s, it has changed the way we view and consume entertainment. This can be credited to the downfall of the television. As we moved on from cable TV to the smaller screens, a lot of marketing practices also moved with it. However, there is a large difference between the traditional and this new way.

Fast forward to more than 5 years, and YouTube has dominated the market for a video sharing platform. In a way, it is also being used as a search engine since there is a lot of consumable information on the website. It does also help that most of the population are audio-visual learners, and it can help them understand something when it is in video format.

Another Video Perk

You can take advantage of this fact with your website. Google now prefers websites that have videos on them. Not only it can lead the users to another Google related website, but it can also give a preview of what this certain website can offer. Remember that most search engines would want a trustworthy website, and this is one of the factors that help with that.

Also, creating a YouTube channel makes it even easier to deliver your content. It might be more time consuming to create one instead of just writing it, but it can work wonders for your campaign. If the quality is high enough, you can gain traction in that certain channel as well. It can redirect viewers to your website, increasing clicks and chances of profit.